Two recent trends that I can really get behind – Pinterest and infographics. Put them together, and things really start to get interesting. That’s why I launched a new Pinterest board on digital health infographics. Here is just a small sample of some of the new things I learned from these helpful visuals:

When it comes to content:

Marketers, on average, spend over a quarter of their budget on content marketing. (7 Steps for an Optimized Content Strategy)
Ninety percent of all media interactions are now screen-based, and 38% of our daily media interactions are on a smartphone. (The New Multiscreen World)
It’s predicted that, in 2015, mobile browsing will overtake desktop browsing in total usage; and 90% of people are switching to multiple screens to browse the internet. (Top 5 Reasons to Adopt Responsive Web Design in 2014)

Looking at digital and healthcare:

Social media is increasingly putting hospitals and healthcare providers in the spotlight. Of the 46% of US adults who searched for health information when using social media – 34% of those asked for health advice, 27% asked for doctor or hospital recommendations, and 21% rated the quality of care they received from a healthcare provider. (It’s Time for a Digital Healthcare Checkup)
Forty-three percent of primary care physicians compare prescription product and treatment options on their smartphone, and 35% expect pharmaceutical companies to provide customer service to their patients using social media. In addition, 38% plan to upgrade their cell phones in the next six months. (Primary Care Physicians Use of Digital)

New in social media trends, tips, and resources:

In emergencies, 18% of Americans use Facebook to get information, and 24% report they would use social media sites to tell others they were safe. In addition, 80% expect emergency responders to monitor social sites, and more than 1/3 expect help to arrive within one hour of posting a need to a social site. (How Americans Use Social Tools in Emergencies)
The internet is responsible for 21% of economic growth in developed nations, which is more growth than energy, agriculture, and mining. And more than 6,000,000 students are taking online classes in the U.S. alone. However, 100,000,000 homes lack broadband access, and 46% of the poorest households don’t own a computer. (The Digital Divide)
Millennials check their smartphones 43 times per day and spend over five hours each day on social media. Further, 50% watch at least one online video per day, and 60% use a subscription video on demand service like Hulu, Netflix or Amazon Instant Video. (Millennials and Media Consumption)

Last, but definitely not least, you should check out the great table comparing social media listening and monitoring tools in the 25 Awesome Social Media Tools Your Brand Should Be Using infographic. See all of the infographics and follow the board to see when new items are added: www.pinterest.com/erinnorvell/digital-health-infographics/