To be effective in your communications, you need more than a catchy tagline and cool digital media. You need a thorough, strategic plan made to drive your audience to take action.

The Three Phases of Strategy Development

 

PHASE 1: LEARN

  • Determine how you align to your organization’s mission

  • Listen to your audience’s needs

  • Develop a written strategy with clear goals

  • Establish internal processes to support implementation

 

PHASE 2: CREATE

  • Produce valuable content

  • Implement your strategy

  • Connect with your audience

 

PHASE 3: INNOVATE

  • Measure what matters

  • Continuously improve in tiny increments

  • Evaluate emerging technologies


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