Create a Strategy

To be effective in your communications, you need more than a trendy tagline and cool digital media. You need a thorough, strategic plan made to drive your audience to take action. 

Phases of Strategy Development

10 Steps to Building a Strategy

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We take an evidence-based approach to health communications. Learn more about our services in communication strategy, digital media, and apps for behavior change.

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say about working with us.

 
Through our strategic communication training with Erin, we learned that thinking about what success looks like from the users’ point of view is essential. We left the training with lots of ideas we could begin implementing immediately on how to improve our internal and external collaborations.
— federal employee, Division of Drug Information, FDA
Erin’s ability to develop integrated communications strategies designed to break through the noise is unmatched. She gets results and has her finger on the pulse of all things digital. Anyone looking to stay ahead of today’s rapidly changing media landscape should consider Digital Edge for their needs.
— Rafael Lemaitre, Founder, Third Way Strategies
Erin ranks among the top health communication professionals with whom I’ve had the pleasure of working. That’s the reason I keep returning to her as a partner on my most important projects and initiatives. Because I know she always delivers and that her work will be high quality, on time, and on budget.
— Jay M. Bernhardt, Dean, Moody College of Communication, The University of Texas at Austin
Erin is an amazing strategic thinker and truly gifted health communicator. She is a fantastic leader and mentor, especially to those on her team that are early in their careers. She understands the complexity of the government and uses that knowledge to provide the best solution to whatever challenge is presented to her. Most of all she is a joy to work with day in and day out and a great friend.
— Melissa Beaupierre, Program Director for Ryan White Program: Part D, Grady Health System