To be effective in your communications, you need more than a catchy tagline and cool digital media. You need a thorough, strategic plan made to drive your audience to take action.
The Three Phases of Strategy Development
PHASE 1: LEARN
Determine how you align to your organization’s mission
Listen to your audience’s needs
Develop a written strategy with clear goals
Establish internal processes to support implementation
PHASE 2: CREATE
Produce valuable content
Implement your strategy
Connect with your audience
PHASE 3: INNOVATE
Measure what matters
Continuously improve in tiny increments
Evaluate emerging technologies
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