We are a small but mighty collection of strategists, explorers, and innovators.

Erin Norvell

Founder & Principal Strategist

Who she is

Erin Norvell is a senior health communication and marketing professional with 20 years of experience helping mission-driven organizations design and implement innovative communication strategies. Her work consistently aims to improve health communications, raise awareness for critical health issues, and integrate digital and traditional media channels for maximum impact.

A recognized leader in the field, Erin is a champion of innovation within complex organizations and an expert at fostering collaboration. She is a solution-oriented strategist who builds strong partnerships, manages diverse teams, and consistently delivers results on time and within budget.

What she’s done

Public Sector Impact

  • White House Office of National Drug Control Policy – As Director of New Media and Strategic Communications, Erin played a senior role in digital health initiatives.

  • White House Office of New Media – Served as liaison for health-related projects including health care implementation, the H1N1 response, and the First Lady’s Let’s Move! initiative.

  • Centers for Disease Control and Prevention (CDC) – Helped found CDC’s first centralized social media strategy, including some of the agency’s earliest social media channels, and developed internal policies to guide their use.

Industry and Association Leadership

  • Inaugural Executive Director, Society for Health Communication – Erin was the founding Executive Director of the Society for Health Communication, a nonprofit organization bringing together professionals from academia, research, and practice to elevate the field.

  • Inaugural Executive Director, Alliance of Schools and Colleges of Communication and Journalism (ASCCJ)– Erin currently serves as the inaugural Executive Director of ASCCJ, helping to connect communication and journalism programs across higher education.

Private Sector Leadership

  • Senior Director, Health Communication and Digital Solutions, Danya International – Led a team advancing integrated health communication approaches and strategic partnerships.

The Expanded Team

Digital Edge Communications also partners with talented professionals to design a team tailored to each client’s needs. Expanded services often include:

  • Content Development

  • Health Communication Support Staff

  • Social Media Management

  • Design Support